01 · Packaging design · 2022
Schauma Shampoo Bottle
Modern tradition — three-dimensional evolution of the complete Schauma range for Henkel / Schwarzkopf.
Project overview
- Client
- Henkel / Schwarzkopf
- Collaboration
- BWD Design
- Category
- Packaging design · Industrial design
- Year
- 2022
- Services
- Ideation · CAD · Design for Manufacturing
Brief
Schauma is one of Schwarzkopf's best-known hair-care brands — with a bottle silhouette that has been a fixture on European bathroom shelves for decades. The challenge was to evolve the entire packaging range in three dimensions: modernise the formal language while preserving the iconic shape that millions of consumers recognise at a glance.
Solution
A complete bottle family was developed spanning every product line — from “7 Herbs” via “Fresh Volume” to the “3-in-1” series. Each variant feels consistent yet unmistakable, with sculptural surfaces that catch the light on the shelf and underline Schauma's premium-mass positioning.
Outcome
A coherent packaging system with strong colour-blocking, tactile label zones and a refined shoulder geometry that improves both stacking and pouring. The final CAD data was fully prepared for injection-moulding and series production.
